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Development strategy of the sport club BK Klatovy
Křiváčková, Tereza ; Opelík, Daniel (advisor) ; Ruda, Tomáš (referee)
Title: Development strategy of the sports club BK Klatovy Objectives: The objective of this bachelor thesis is to propose a system of objectives in time sequence in terms of sports, economic and social areas for the small-town basketball club BK Klatovy, z.s. Methods: In this thesis the qualitative research method has been used. Primarily, documents provided by the club for the purpose of this research were analysed, the next step was to conduct semi-structured interviews with selected club members. Choosen analyses for this thesis are PEST analysis to map the macro-environment and internal resource analysis to map the internal functioning of the club. Results: The analyses carried out showed what the club should focus on. The biggest problem in the club is the lack of experienced coaches and overall poor communication and atmosphere. The club also has deficiencies in promotion and use of innovation in the technological direction. On the other hand, the ownership of the gym, which allows the club to run ancillary economic activities, and the proper use of subsidy programs are advantages. The club has been proposed steps, developed in a time sequence, which, if properly implemented, could help to improve the situation. Keywords: strategic planning, PEST analysis, strategic objectives, internal...
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Corporate identity innovation of basketball club USK Prague
Marčeková, Kristína ; Voráček, Josef (advisor) ; Ježdík, Michal (referee)
Title: Corporate identity innovation of basketball club USK Prague Objective: The goal of the thesis is to suggest the complex of innovations in corporate identity of USK Praha Prague (men's team) based on analysis of corporate identity existing position. Methods: Use the method of interview with expert, SWOT analysis and study internal materials and information from the web site of the club. Results: Recommendations, which can lead up to helpful innovations inside the club. Key words: Corporate identity, basketball club, SWOT analysis, interview, innovation
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Impact of Corporate Identity activities on the image of ČEZ Basketball Nymburk
Marčeková, Kristína ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Impact of corporate identity activities on the image of ČEZ Basketball Nymburk Objectives: The goal of this thesis is to determine how Prague home games spectators perceive each corporate identity components of the club ČEZ Basketball Nymburk, subsequently to analyze overall club image in the eyes of the spectators and to determine problematic areas using questionnaire which is serving as a stimulus for suggestions and recommendations. Methods: In the thesis was used quantitative method of questionnaire survey to provide greater number of respondents. Respondents were questioned in writing and electronically. Important source of information were also interviews with the club management and spectators. For interpretation of gained data were used graphs and statistical functions arithmetic average, median, modus, skewness, kurtosis and standard deviation. Results: Marketing research has shown that spectators perceive image of the club ČEZ Basketball Nymburk rather positively. However, some problematic areas has crystalized in particular components of the corporate identity where the club management can implement changes to strengthen the identity and positive perception of the club. Keywords: marketing research, questionnaire, corporate identity, corporate image, basketball club
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Corporate identity innovation of basketball club USK Prague
Marčeková, Kristína ; Voráček, Josef (advisor) ; Ježdík, Michal (referee)
Title: Corporate identity innovation of basketball club USK Prague Objective: The goal of the thesis is to suggest the complex of innovations in corporate identity of USK Praha Prague (men's team) based on analysis of corporate identity existing position. Methods: Use the method of interview with expert, SWOT analysis and study internal materials and information from the web site of the club. Results: Recommendations, which can lead up to helpful innovations inside the club. Key words: Corporate identity, basketball club, SWOT analysis, interview, innovation
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